Frais Fit: Point A
Most products nowadays are “On the go”. Markets have traded quality over quantity to keep up with the 7 billion people that are on this globe. I don’t think this is a bad thing, but we cant forget the classic ”on the go” mentality.
There was a time where walking to a location had the same urgency as as diving.
This fit expresses that being seen in public may be a quick event, but in that one second you can have the satisfaction of knowing you looked good.